Sun Gaai
Each 新界 Sungaai piece is handmade by aunties and uncles in Tsuen Wan, New Territories, Hong Kong.
Branding
Web Design
Web Development
OVERVIEW
From brand foundations to a fully custom e-commerce experience, we helped shape Sun Gaai's digital identity from the ground up. Inspired by Hong Kong's visual culture, the site embraces playful storytelling through bold colors, traditional Chinese textures, Cantonese translations, and thoughtful details—including a custom 利是 (Lai See) inspired contact form that celebrates the brand's heritage.
OVERVIEW
From brand foundations to a fully custom e-commerce experience, we helped shape Sun Gaai's digital identity from the ground up. Inspired by Hong Kong's visual culture, the site embraces playful storytelling through bold colors, traditional Chinese textures, Cantonese translations, and thoughtful details—including a custom 利是 (Lai See) inspired contact form that celebrates the brand's heritage.
